Virtual business role-play

  • 2015-06-18

LUNCHTIME DOUBLE FEATURE PART 1. Talk by Dr. Ross Brown (Australia)


Business process models have traditionally been an effective way of examining business practices to identify areas for improvement. While common information gathering approaches are generally efficacious, they can be quite time consuming and have the risk of developing inaccuracies when information is forgotten or incorrectly interpreted by analysts. In this study, the potential of a role-playing approach for process elicitation and specification has been examined. This method allows stakeholders to enter a virtual world and role-play actions as they would in reality. As actions are completed, a model is automatically developed, removing the need for stakeholders to learn and understand a modelling grammar. Empirical data obtained in this study suggests that this approach may not only improve both the number of individual process task steps remembered and the correctness of task ordering, but also provide a reduction in the time required for stakeholders to model a process view. Initial work with Oculus Rift interfaces will also be presented, exploring the effects of immersive interfaces on the process of process elicitation.


Ross Brown is a Senior Lecturer with the Science and Technology Faculty, QUT, where he is a member of the Business Process Management (BPM) Research Discipline. He also teaches computer graphics and final year project units in the QUT Bachelor of Games and Interactive Entertainment. His main research interests are in the application of 3D games technology to other research domains. In particular, his latest research involves the development of virtual world technology applied to tasks in the BPM life cycle. A number of projects are currently underway, including: the embedding of executable workflows in virtual environments, collaborative 3D process modelling, 3D visualisation of process models, and the development of immersive interfaces for process elicitation.


  • Dr. Ross Brown, Science and Engineering Faculty, Information Systems, Business Process Management, Australia


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